Analyzing the key success factors in formulating a marketing strategy in the Iraqi Ministry of Sports and Youth
DOI:
https://doi.org/10.22399/ijcesen.3047Keywords:
Key success factors, Marketing strategy, Thematic analysis, Iraqi Ministry of Sports and YouthAbstract
Given the rapid developments in the industry and services of the Iraqi Ministry of Sports and Youth, analyzing the key success factors in developing a marketing strategy in this area is very important. This analysis, as a basic tool, can help the Iraqi Ministry of Sports and Youth to properly understand its market and develop and implement an appropriate marketing strategy. In this study, an attempt will be made to analyze the key success factors in developing a marketing strategy in the Iraqi Ministry of Sports and Youth. This analysis will help to develop a successful marketing strategy for the Iraqi Ministry of Sports and Youth by understanding the influential factors and helping to achieve the marketing goals and growth of the organization. In this study, a systematic review of the key factors in developing a marketing strategy in the Iraqi Ministry of Sports and Youth was conducted, which was based on a review of the available source documents. To find the studies conducted, articles published in reputable foreign journals and databases were used. The aim of this study is to study the effect of independent variables on the dependent variable and estimate the coefficient of the variables under study and finally present a model for prediction. In this study, multivariate regression based on the structural equation model was used to test the hypotheses. Accordingly, the statistics presented in this study will include two parts: descriptive statistics and inferential statistics. In the descriptive statistics section, the distribution of the respondents' responses will be discussed by presenting indicators such as mean, maximum, minimum and standard deviation. In the inferential statistics section, the factors affecting the development of the marketing strategy in the Ministry of Sports and Youth of Iraq are ranked using SPSS22 software, and then the performance of these factors in the management of sports and youth in Iraq will be measured using the API (importance/performance) model.
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