VIKAS SRIPATHI. Customer360 Platforms in Retail and CPG: A Data-Driven Analysis of Enterprise-Scale Personalization Infrastructure. International Journal of Computational and Experimental Science and Engineering, [S. l.], v. 12, n. 1, 2026. DOI: 10.22399/ijcesen.5048. Disponível em: https://www.ijcesen.com/index.php/ijcesen/article/view/5048. Acesso em: 19 mar. 2026.