UJJWALA PRIYA MODEPALLI; AVANEENDRA KANAPARTI. Optimizing Customer Lifetime Value with Reinforcement Learning. International Journal of Computational and Experimental Science and Engineering, [S. l.], v. 12, n. 1, 2026. DOI: 10.22399/ijcesen.4977. Disponível em: https://www.ijcesen.com/index.php/ijcesen/article/view/4977. Acesso em: 26 feb. 2026.